• 2+ years’ experience in marketing or related field
• Posses search engines, web analytics, and business research tools acumen
• Excellent knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office
• Strong communication and presentation skills
• Deep knowledge of data warehousing, and mining
• Adequate knowledge of data collection methods (polls, focus groups, surveys etc)
• Working knowledge with CRM programs
• Strong analytical and critical thinking
• Advise clients or senior management on the best ways to use provided data

Roles and Responsibilities

• Ability to work on complex problems / projects where analysis of situations or data requires an in-depth evaluation of multiple factors
• Works with team members to research, conduct high-quality analyses, report, and communicate key product performance metrics.
• Research key business data using statistical analysis and data mining to understand historical patterns that can be utilized to improve business performance.
• Recognizes potential system opportunities or issues during data analysis and collaborates with Business Technology partners as appropriate.
• Inclination to take ownership of assigned projects and independently drive for results.
• Executes the development, analysis, maintenance and reporting of performance scorecards.
• Interacts with state insurance regulators.
• Develops the programming of scalable and flexible data reporting and analysis solutions to fulfil the needs of the team.
• Documents programs, queries, and dashboards for reliable future use; automates useful reports and solutions.
• Serves as subject matter expert for Personal Lines Product on key data that informs management`s decisions.
• Partner with Product Managers to develop and maintain a prioritized list of these analyses.
• Provides support to State Managers in a large state or group of small states in the quest for profitable growth

Responsibilities for Marketing Analyst

• Perform valid and reliable market research SWOT analysis
• Utilize online market research and catalog findings to databases
• Devise and evaluate methods for collecting data (Surveys, Questionnaires, Opinion Polls)
• Formulate a plan and present it to senior management or a client
• Interpret data, formulate reports and make recommendations
• Gather and analyze statistical data using modern and traditional methods to collect it
• Design specific research methods such as questionnaires
• Remain fully informed on market trends, other parties researches and implement best practices