Market Research Analyst(IT Services/Solutions)

Posted On: 21 Mar 2024
Job Type: Full Time
Country: INDIA
Location: Hyderabad
No of Positions: 02


  • Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is a plus.
  • Proven experience as a Market Research Analyst, preferably in the B2B IT sales and marketing domain.
  • Strong understanding of market research methodologies, techniques, and tools, with expertise in gathering intent data for lead generation.
  • Proficiency in utilizing online free and paid social channels, data sources, and analytical tools to extract actionable insights.
  • Familiarity with CRM systems, marketing automation platforms, and data enrichment tools for lead management and nurturing.
  • Excellent analytical and problem-solving skills, with the ability to interpret complex data sets and translate them into meaningful recommendations.
  • Strong communication skills, both written and verbal, with the ability to effectively present findings and insights to stakeholders.
  • Detail-oriented mindset with the ability to manage multiple projects simultaneously and meet deadlines.
  • Self-motivated and proactive, with a passion for staying updated on industry trends and emerging technologies in the B2B IT sector.
  • Experience in the IT consulting or technology services industry is a plus.
  • If you are a dedicated Market Research Analyst with a deep understanding of B2B IT sales and marketing, and possess the skills to drive effective lead generation strategies through data-driven insights, we encourage you to apply. Join our dynamic team and contribute to our continued success in the market.

Job Description

Position Overview: We are seeking a skilled and experienced Market Research Analyst to join our B2B IT Sales and Marketing team. The ideal candidate will have expertise in conducting market research on specific technology/industry practices, leveraging various online free and paid social channels, data sources, and analytical tools to identify intent data and generate Marketing Qualified Leads (MQL) and Sales Qualified Leads (SQL). This role requires a strong analytical mindset, a deep understanding of B2B IT sales and marketing strategies, and the ability to translate market insights into actionable recommendations.
  • Conduct in-depth market research and analysis on specific technology/industry practices, identifying trends, market dynamics, and competitive landscape.
  • Utilize various online free and paid social channels, data sources, and analytical tools to gather intent data and identify potential MQLs and SQLs for our B2B IT sales and marketing campaigns.
  • Collaborate with cross-functional teams, including sales, marketing, and product, to define target audience profiles and customer personas for effective lead generation.
  • Develop and execute strategies to capture and analyze intent data, customer behavior, and market trends to optimize lead generation efforts.
  • Monitor and assess the performance of marketing campaigns, using analytics tools to track and measure the success of lead generation initiatives.
  • Provide actionable insights and recommendations based on market research findings to support sales and marketing strategies.
  • Stay up-to-date with industry trends, emerging technologies, and best practices in B2B IT sales and marketing to ensure competitive advantage.
  • Collaborate with data analytics teams to develop dashboards and reports that provide key metrics and insights on lead generation performance.
  • Continuously evaluate and enhance lead generation processes, incorporating new data sources and tools to improve efficiency and accuracy.