JOB DETAILS

Market Research Analyst(IT Services/Solutions)

Posted On: 05 Mar 2022
Job Type: Full Time
Country: INDIA
Location: Hyderabad
No of Positions: 03

Skills

  • 2+ years’ experience in marketing or related field
  • Posses search engines, web analytics, and business research tools acumen
  • Excellent knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office
  • Strong communication and presentation skills
  • Deep knowledge of data warehousing, and mining
  • Adequate knowledge of data collection methods (polls, focus groups, surveys etc)
  • Working knowledge with CRM programs
  • Strong analytical and critical thinking
  • Advise clients or senior management on the best ways to use provided data

Job Description

Roles and Responsibilities

  • Ability to work on complex problems / projects where analysis of situations or data requires an in-depth evaluation of multiple factors
  • Works with team members to research, conduct high-quality analyses, report, and communicate key product performance metrics.
  • Research key business data using statistical analysis and data mining to understand historical patterns that can be utilized to improve business performance.
  • Recognizes potential system opportunities or issues during data analysis and collaborates with Business Technology partners as appropriate.
  • Inclination to take ownership of assigned projects and independently drive for results.
  • Executes the development, analysis, maintenance and reporting of performance scorecards.
  • Interacts with state insurance regulators.
  • Develops the programming of scalable and flexible data reporting and analysis solutions to fulfil the needs of the team.
  • Documents programs, queries, and dashboards for reliable future use; automates useful reports and solutions.
  • Serves as subject matter expert for Personal Lines Product on key data that informs management`s decisions.
  • Partner with Product Managers to develop and maintain a prioritized list of these analyses.
  • Provides support to State Managers in a large state or group of small states in the quest for profitable growth

Responsibilities for Marketing Analyst

  • Perform valid and reliable market research SWOT analysis
  • Utilize online market research and catalog findings to databases
  • Devise and evaluate methods for collecting data (Surveys, Questionnaires, Opinion Polls)
  • Formulate a plan and present it to senior management or a client
  • Interpret data, formulate reports and make recommendations
  • Gather and analyze statistical data using modern and traditional methods to collect it
  • Design specific research methods such as questionnaires
  • Remain fully informed on market trends, other parties researches and implement best practices