Modernizing Infrastructure and Applications for Telecommunications Services Company
Goal: The goal for this case study was to create and implement a rewards program for a major financial service provider using cloud-based applications to improve the customer experience, increase customer engagement, and provide valuable insights into customer behavior.
Major financial services company that provides a variety of products and services to customers, including credit cards, loans, and investments. The company has a large team of Relationship Managers (RMs) who work closely with customers to understand their financial needs and help them select the products and services that best meet those needs. However, the company faces a challenge in that it has a large number of vendors that it works with, and it can be difficult for RMs to keep track of all of the different vendors and the products and services they offer. To address this, the company is implementing a new system that will provide RMs with accurate and up-to-date information about the vendors and also provide a cashback or rewards program for the customers. This new system will help RMs make more informed recommendations to customers and ensure that they are aware of all of the products and services that are available to them.
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